DATA PROTECTION

Represented by the IT law firm

DATA PROTECTION

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is equimus GmbH, Landshuter Str. 21, 84307 Eggenfelden, Germany, Tel.: 087217830792, email: info@equimus.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) HOSTING

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the case of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. For more information about Shopify's privacy policy, visit the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those of Shopify mentioned above only takes place within the scope communicated below.

4) COOKIES

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) CONTACTING US

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

6) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT MANAGEMENT

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part would.

7) USE OF CUSTOMER DATA FOR DIRECT MARKETING

7.1 Subscribing to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range by e-mail that are similar to those you have already purchased. According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You only incur transmission costs for this according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3 Newsletter delivery via Omnisend

Our e-mail newsletter is sent via the technical service provider Omnisend (Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, United Kingdom), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on Omnisend's servers in the EU.

Omnisend uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is only collected in a pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Omnisend can use this data in accordance with Art. 6 Paragraph 1 lit. f GDPR itself due to its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Omnisend does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

We have concluded an order processing contract with Omnisend, with which we oblige Omnisend to protect the data of our customers and not to pass it on to third parties.

You can view Omnisend's privacy policy here: https://www.omnisend.com/privacy

8) DATA PROCESSING FOR ORDER PROCESSING

8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our legal information obligations in accordance with Art. 6 Para 1 lit. c GDPR via a suitable communication channel (e.g. by post or e-mail) about upcoming updates in the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Klarna
If a Klarna payment service is selected, the payment will be processed via Klarna Bank AB (publ), https://klarna.com/de/ , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data relating to the order are collected (e.g. invoice amount, item, type of delivery) to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
-Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- 24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information about Shopify Payments data protection at the following internet address: https://www.shopify.com/legal/privacy .
Data protection information on Stripe Payments Europe Ltd. You will find here: https://stripe.com/de/privacy

9) CONTACT US FOR REVIEW REMINDER

Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address as a one-time reminder to submit an evaluation of your order for the evaluation system we use, provided that you have given us your express consent to this during or after your order in accordance with Article 6 (1) (a) GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

10) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

10.1 Facebook as a default plugin

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plugin from Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook Inc. server in the USA and stored there.

If you are logged into Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or making a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and shown to your Facebook friends.

The data processing operations described are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Facebook’s legitimate interests in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to design the Facebook service to meet their needs .

If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" ( http://noscript.net/ ).

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook's data protection information:
https://www.facebook.com/policy.php

10.2 Instagram as default plugin

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges .

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to a Facebook Inc. server in the USA and stored there.

If you are logged in to Instagram, Instagram can immediately assign your visit to our website to your Instagram account. If you interact with the plugins, for example by pressing the "Instagram Camera" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there.

The data processing operations described are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Instagram’s legitimate interests in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to design the Instagram service to meet their needs .

If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" ( http://noscript.net/ ).

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options for protecting your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

10.3 Pinterest as the default plugin

So-called social plugins (“plugins”) from the Pinterest social network operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) are used on the seller’s website. The plugins are marked with a Pinterest logo (e.g. "Pin it" button). An overview of the Pinterest plugins and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/

If you call up a seller's page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits so-called log data to the Pinterest server in the USA. This log data may include the IP address, the address of the visited websites that have Pinterest functions, type and settings of the browser, date and time of the request, how you use Pinterest and cookies. If you interact with the plugins, for example by pressing the "Pin it" button, the corresponding information is also transmitted directly to a Pinterest server and stored there. The information is also published on Pinterest and displayed there on your Pinterest account.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Pinterest’s legitimate interests in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to design the Pinterest service to meet their needs .

If you do not want Pinterest to collect your data via our website and possibly combine it with your user data on Pinterest, you should log out of Pinterest before visiting our website.
You can also object to the loading of the Pinterest plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" ( https://noscript.net/ ).

The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your rights in this regard and setting options for protecting your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy

11) SOCIAL MEDIA USE: VIDEOS

Use of Youtube videos

This website uses the YouTube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

Further information on data protection at "Youtube" can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms as well as in the data protection declaration of Google under https://www.google.de/intl/de/policies/privacy

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

12) ONLINE MARKETING

Facebook Pixel for creating Custom Audiences (with Cookie Consent Tool)
The so-called "Facebook pixel" of the social network Facebook is used within our online offer, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page is added by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines ( https://www.facebook.com/about/privacy/ ). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated on the website.

13) WEB ANALYSIS SERVICES

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Using a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

14) TOOLS AND MISCELLANEOUS

14.1 beeclever
This website uses the cookie consent tool "GDPR Legal Cookie" from beeclever GmbH, Universitätsstrasse 3, D-56070 Koblenz a. Rh. ("beeclever").
By integrating a corresponding JavaScript code, a banner is displayed to users when the page is accessed, in which consent can be given for certain cookies and/or cookie-based applications by ticking the box. The tool blocks the setting of all cookies that require consent until the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
So that the cookie content tool can clearly assign page views to individual users and can individually record, log and save the consent settings made by the user for the duration of the session, certain user information (including the IP address) is stored by the cookie content tool when our website is accessed. collected, transmitted to the beeclever server and stored there.
This data processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.
Another legal basis for the data processing described is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
You can find further information on the use of data by beeclever under https://beeclever.de/pages/datenschutz

14.2 - Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. Using this service will show you our location and make it easier to get there.
As soon as you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google's servers and stored there. This can also result in transmission to the servers of Google LLC. come in the US. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.
You can read Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html see the additional terms of use for Google Maps https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

15) SUBJECT RIGHTS

15.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

  • Right to information according to Art. 15 GDPR;
  • Right to rectification according to Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information according to Art. 19 GDPR;
  • Right to data portability according to Art. 20 GDPR;
  • Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain according to Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

16) PERIOD OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject revokes his consent.

If there are statutory retention periods for data that are processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that they are no longer required for the fulfillment or initiation of the contract and/or there is no legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his right of objection pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.